Promotion: Websites
Websites are a useful tool for promoting films as other form of promotion such as trailers and posters have a limit to the amount and type information they can display.
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Promotion: Book covers
There is a large divide in the book community over special edition covers, some believe that covers involving the actors from the film limit the imagination of the reader, another factor is that they just prefer the original, more abstract/artistic cover for aesthetic reasons. There are however many people in the reading community that have little opinion over adapted film sleeves, as they believe that it is the book itself that is important, treasuring the age old phrase; don’t judge a book by its cover.
